Social Survey Methods is a readable guide to selecting and implementing an appropriate, affordable research method. Designed for those without a formal training in statistics, it includes advice on design of survey forms, interview methods and statistical analysis of results.
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Paul Nichols graduated as an economist and has spent his career in corporate finance in this country and overseas. Although he has specialised in pricing and strategic planning he also managed a captive leasing campaign for a major multinational. He was for a time seconded to the staff of the Government Price Commission. He is now director of Future Forward Ltd., a company specializing in corporate finance training.
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