Artículos relacionados a Destination Benchmarking: Concepts, Practices and Operations

Destination Benchmarking: Concepts, Practices and Operations - Tapa dura

Kozak, Metin

 
9780851997452: Destination Benchmarking: Concepts, Practices and Operations
Tapa dura
ISBN 10: 0851997457 ISBN 13: 9780851997452
Editorial: CABI Publishing, 2003

Sinopsis

Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.

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Acerca del autor

Metin Kozak holds a PhD degree from Sheffield Hallam University, UK. As a Research Fellow, Metin was affiliated with the University of Namur (Belgium) and as a Visiting Professor at Hong Kong Polytechnic University (SAR China) and Bournemouth University (UK). He serves as an editorial board member and ad hoc reviewer of over 20 journals in tourism and hospitality. He has the publication record of 40+ books released with internationally well-known publishers including CABI, Routledge, Elsevier, Emerald, among others. His research interests entail consumer behaviour and marketing. His current affiliation is with the School of Communication, Kadir Has University, Türkiye. He collaborates with several international universities and co-organizes two conferences in tourism: RESNET and ATMC. https://orcid.org/0000-0002-9866-7529

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Editorial
CABI Publishing
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0851997457
ISBN 13 
9780851997452
Encuadernación
Tapa dura
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
Ufficio Anagrafiche Messaggerie
ufficio.anagrafiche@meli.it

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