Sinopsis
The most successful organizations in a fast changing world are those that are genuinley market orientated. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This book introduces marketing concepts and techniques suitable for library and information services. This book focuses on corporate and marketing planning; environmental scanning - the macroenvironment; marketing audits; the marketing plan - the marketing mix and the assessment of marketing performance in libraries.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
The most successful organizations in a fast changing world are those that are genuinley market orientated. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This book introduces marketing concepts and techniques suitable for library and information services. This book focuses on corporate and marketing planning; environmental scanning - the macroenvironment; marketing audits; the marketing plan - the marketing mix and the assessment of marketing performance in libraries.
"Sobre este título" puede pertenecer a otra edición de este libro.
Otras ediciones populares con el mismo título
Resultados de la búsqueda para Marketing Concepts for Libraries and Information Services
Imagen de archivo
Marketing Concepts for Libraries and Information Services
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-H-023-01781
Comprar usado
EUR 105,94
Envío por EUR 12,30
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles