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Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services - Tapa dura

Lewis, Herschell Gordon

 
9780850131871: Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services

Sinopsis

Identifies common copywriting problems, describes the characteristics of successful advertisements, and shows examples of effective and ineffective copy

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Reseña del editor

Identifies common copywriting problems, describes the characteristics of successful advertisements, and shows examples of effective and ineffective copy

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