Artículos relacionados a New Food Product Development: From Concept to Marketplace
Sinopsis
This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. The book covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing. Problems facing both small and large companies are confronted and solutions are proposed. Test marketing and the evaluation of such tests are discussed with some new suggestions for interpreting the criteria used. A chapter on organization presents ideas for fostering creativity and avoiding communication and personality conflicts. Trends in new ingredients and technologies to assist in the design of new products are given full coverage. The last chapter is devoted to the future, with stimulating discussion of new challenges to current trends in the industry.
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Reseña del editor
This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. The book covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing. Problems facing both small and large companies are confronted and solutions are proposed.
Test marketing and the evaluation of such tests are discussed with some new suggestions for interpreting the criteria used. A chapter on organization presents ideas for fostering creativity and avoiding communication and personality conflicts. Trends in new ingredients and technologies to assist in the design of new products are given full coverage. The last chapter is devoted to the future, with stimulating discussion of new challenges to current trends in the industry.
Reseña del editor
Providing an overview of the often chaotic, and frequently unpredictable new food development process, this text describes the stages of development from the vantage points of the technologist, marketer and senior management. It covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing. Problems facing both small and large companies are confronted and solutions are proposed. Product development in the ingredient market is described and solutions to some of the problems faced by ingredient manufacturers are proposed. The text also covers the use of computers for developing expert systems, cataloguing information and researching the literature for new product ideas. Other topics covered include the use of complaint analysis as a tool in new product development, package design and simplifying experimental design for more efficient trials.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialCRC Press
- Año de publicación1994
- ISBN 10 0849380022
- ISBN 13 9780849380020
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición1
- Número de páginas304
- Contacto del fabricanteno disponible
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EUR 8,45 gastos de envío desde Estados Unidos de America a España
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New Food Product Development: From Concept to Marketplace
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.3. Nº de ref. del artículo: G0849380022I4N00
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New Food Product Development: From Concept to Marketplace
Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0849380022. Nº de ref. del artículo: 9931209
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New Food Product Development: From Concept to Marketplace
Librería: Meadowland Media, Fayetteville, AR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Fair. Nº de ref. del artículo: C141-MM-030625-214
Cantidad disponible: 1 disponibles