R/GA By Design: Revolutionizing Film, the Internet, Social and Beyond - Tapa dura

R/GA

 
9780847876471: R/GA By Design: Revolutionizing Film, the Internet, Social and Beyond
Tapa dura
ISBN 10: 0847876470 ISBN 13: 9780847876471
Editorial: Rizzoli, 2026

Sinopsis

The history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces.

For nearly half a century, R/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Their influential projects include dazzling title sequences and special effects for major cinematic blockbusters; early websites for IBM, Levi’s, and Bed Bath & Beyond; award-winning digital campaigns for Nike, Verizon, and Google; and co-creating Nike’s groundbreaking foray in fitness trackers. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R/GA has since become one of the world’s most celebrated creative agencies—renowned for its obsession with pushing design and technology to its limits. Digging deep into R/GA’s archives with interviews with its founder, staff, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, the book showcases some of R/GA’s proudest moments. Though its name is most familiar within the marketing and entertainment industries, R/GA has been a key player in transforming the way we experience brands through technology. The stories, voices, and photographs assembled in this book provide a glimpse into how our contemporary designed world came to be.

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Acerca del autor

Anne Quito is a journalist and design critic whose writing appears in Fast Company, Quartz, The Atlantic, Architectural Digest, and Eye on Design. She wrote the book Mag Men: Fifty Years of Making Magazines and is the first recipient of the Steven Heller Prize for Cultural Commentary. Debbie Millman is an author, educator, curator, and host of the podcast Design Matters and co-owner and editorial director of PrintMag.com.

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Editorial
Rizzoli
Año de publicación
2026
Idioma
Inglés
ISBN 10 
0847876470
ISBN 13 
9780847876471
Encuadernación
Tapa dura
Número de páginas
400
Contacto del fabricante
no disponible
Persona responsable
no disponible