Artículos relacionados a AMA Complete Guide to Small Business Marketing

AMA Complete Guide to Small Business Marketing - Tapa dura

Cook, Kenneth J.

 
9780844235905: AMA Complete Guide to Small Business Marketing
Tapa dura
ISBN 10: 0844235903 ISBN 13: 9780844235905
Editorial: McGraw-Hill Contemporary, 1993

Sinopsis

The AMA Complete Guide to Small Business Marketing is an action-based handbook that provides you with the marketing know-how and the practical help you need to make your business grow.
This book follows four critical steps to creating a marketing program that is built around the needs and objectives of your company. From analyzing key markets to developing marketing and sales plans to penetrate them, it will help you identify new opportunities and steer your business towards greater success. At each stage, a series of "action points" offers expert guidance on implementing the marketing decisions you make.
Concise and easy to use, this book also features a number of time-saving questionnaires and worksheets. Complete them as you read and when you have finished the book you will have developed a comprehensive marketing plan, tailored for your business.
Developed by small business specialist Ken Cook with the American Marketing Association, this proven marketing program is an essential resource for all business owners, managers and entrepreneurs ready for growth.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The AMA Complete Guide to Small Business Marketing is an action-based handbook that provides you with the marketing know-how and the practical help you need to make your business grow. This book follows four critical steps to creating a marketing program that is built around the needs and objectives of your company. From analyzing key markets to developing marketing and sales plans to penetrate them, it will help you identify new opportunities and steer your business towards greater success. At each stage, a series of "action points" offers expert guidance on implementing the marketing decisions you make. Concise and easy to use, this book also features a number of time-saving questionnaires and worksheets. Complete them as you read and when you have finished the book you will have developed a comprehensive marketing plan, tailored for your business. Developed by small business specialist Ken Cook with the American Marketing Association, this proven marketing program is an essential resource for all business owners, managers and entrepreneurs ready for growth.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Contemporary
Año de publicación
1993
Idioma
Inglés
ISBN 10 
0844235903
ISBN 13 
9780844235905
Encuadernación
Tapa dura
Número de páginas
176
Contacto del fabricante
no disponible
Persona responsable
no disponible