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Media Planning: A Practical Guide (MARKETING/SALES/ADV & PROMO) - Tapa blanda

Surmanek, Jim

 
9780844235127: Media Planning: A Practical Guide (MARKETING/SALES/ADV & PROMO)
Tapa blanda
ISBN 10: 0844235121 ISBN 13: 9780844235127
Editorial: McGraw-Hill, 1996

Sinopsis

The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.

This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.

The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.

  • Thoroughly discusses the major media forms including Interactive and Out-of-Home.
  • Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity.
  • Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill
Año de publicación
1996
Idioma
Inglés
ISBN 10 
0844235121
ISBN 13 
9780844235127
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
no disponible