Contributors from the professional and marketing communities offer practical advice on developing marketing strategies for new interactive media, media tactics and techniques in the interactive age, and data collection and analysis and research strategies. Topics include interactive kiosks in the r
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Provides practical advice about how to develop strategies for the new interactive media and reveals how to put those strategies to work in profitable marketing programs. Presents the best thinking of leaders in both the professional and academic communities, including recognized authorities such as Don Peppers and Martha Rogers, Rob Jackson, Carol Nelson, Tracy Emerick, and Mickey Spalter.
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: R01A-00958
Cantidad disponible: 1 disponibles
Librería: Project HOME Books, Philadelphia, PA, Estados Unidos de America
Condición: Good. shelf wear, hardcover Used - Good 1996 First Edition All purchases support Project HOME - ending homelessness in Philadelphia. Nº de ref. del artículo: FB02-000063
Cantidad disponible: 1 disponibles
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_288386562
Cantidad disponible: 1 disponibles
Librería: Books Tell You Why - ABAA/ILAB, Summerville, SC, Estados Unidos de America
Hardcover. Condición: Very Good. Estado de la sobrecubierta: Near Fine. First Edition; First Printing. First edition/first printing in Very Good condition in Near Fine dust-jacket with light edgewear; This book provides readers with a comprehensive and up-to-date understanding of interactive marketing, including its past, present, and future. The book is divided into five sections, each dealing with specific aspects of interactive marketing. The first section covers the history of interactive marketing, the second covers online marketing, the third covers marketing through mobile devices, the fourth covers marketing through social media, and the fifth covers marketing through interactive technologies.; 8vo; 390 pages. Nº de ref. del artículo: 46389
Cantidad disponible: 1 disponibles