Interactive Marketing (NTC Business Books) - Tapa dura

Forrest, Edward; Mizerski, Richard

 
9780844234267: Interactive Marketing (NTC Business Books)

Sinopsis

Contributors from the professional and marketing communities offer practical advice on developing marketing strategies for new interactive media, media tactics and techniques in the interactive age, and data collection and analysis and research strategies. Topics include interactive kiosks in the r

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Reseña del editor

Provides practical advice about how to develop strategies for the new interactive media and reveals how to put those strategies to work in profitable marketing programs. Presents the best thinking of leaders in both the professional and academic communities, including recognized authorities such as Don Peppers and Martha Rogers, Rob Jackson, Carol Nelson, Tracy Emerick, and Mickey Spalter.

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