Artículos relacionados a Which Ad Pulled Best?

Which Ad Pulled Best? - Tapa blanda

Burton, Philip Ward; Purvis, S.

 
9780844233154: Which Ad Pulled Best?
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ISBN 10: 0844233153 ISBN 13: 9780844233154
Editorial: McGraw-Hill Contemporary, 1996

Sinopsis

This volume challenges readers to compare fifty completely new pairs of best print advertisements. As they determine which 'pulled best', readers will learn the basics of effective print advertising.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This all-new edition of Which Ad Pulled Best? presents 50 pairs of today's best print ads. It's up to you to evaluate the headlines, copy, and layout to determine Which Ad Pulled Best? Students and professionals alike will enjoy matching wits with the experts-and learning to write and design better ads in the process.

Reseña del editor

Check out 50 all-new pairs of today's best print ads and determine which ad "pulled best". You'll review the basics of writing and designing effective print advertising as you evaluate winning combinations of headline, copy, and product position strategy and then compare them to confirmed test results. Includes interviews with leading creative experts, 40 pairs of consumer ads tested by Gallup & Robinson, Inc., and 10 pairs of industrial ads tested by Readex, Inc.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Contemporary
Año de publicación
1996
Idioma
Inglés
ISBN 10 
0844233153
ISBN 13 
9780844233154
Encuadernación
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Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780078112072: Which Ad Pulled Best?

Edición Destacada

ISBN 10:  0078112079 ISBN 13:  9780078112072
Editorial: McGraw-Hill Education, 2010
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