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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library): Two Works (MARKETING/SALES/ADV & PROMO) - Tapa blanda

Hopkins, Claude C.

 
9780844231013: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library): Two Works (MARKETING/SALES/ADV & PROMO)
Tapa blanda
ISBN 10: 0844231010 ISBN 13: 9780844231013
Editorial: McGraw-Hill, 1966

Sinopsis

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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Acerca del autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

De la contraportada

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill
Año de publicación
1966
Idioma
Inglés
ISBN 10 
0844231010
ISBN 13 
9780844231013
Encuadernación
Tapa blanda
Número de páginas
336
Contacto del fabricante
no disponible
Persona responsable
Buchpark GmbH
gpsr@buchpark.de

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