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Sinopsis
Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with:
- * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.
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Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with:
- * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.
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Fundamentals of Copy & Layout
Publicado por
McGraw Hill Professional, 1997
ISBN 10: 0844230243
ISBN 13: 9780844230245
Antiguo o usado
Softcover
Librería: Bookbot, Prague, Republica Checa
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Fine. Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems. Nº de ref. del artículo: adfe482d-6f62-43dd-b63e-792aa73feb17
Cantidad disponible: 1 disponibles
Imagen de archivo
Fundamentals of Copy and Layout
Publicado por
McGraw-Hill Companies, The, 1996
ISBN 10: 0844230243
ISBN 13: 9780844230245
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 3 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 5757003-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Fundamentals of Copy & Layout
Publicado por
McGraw-Hill Companies, 1996
ISBN 10: 0844230243
ISBN 13: 9780844230245
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.75. Nº de ref. del artículo: G0844230243I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Fundamentals of Copy & Layout
Publicado por
McGraw-Hill Companies, 1996
ISBN 10: 0844230243
ISBN 13: 9780844230245
Antiguo o usado
Trade paperback
Librería: Lost Books, AUSTIN, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Trade paperback. 3rd ed. Trade paperback (US). 240 p. Audience: General/trade. Good. No dust jacket as issued. Highlighting/underlining. Nº de ref. del artículo: Alibris.0001521
Cantidad disponible: 1 disponibles