Sinopsis
Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining publicity to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging photos, events, speeches, and benefits. This book is a must-have for savvy media professionals and PR novices alike. Praise for other titles by Joe Marconi: For Crisis Marketing: When Bad Things Happen to Good Companies: Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book. -- Christopher Forbes, Vice Chairman, Forbes magazine For Image Marketing: Using Public Perceptions to Attain Business Objectives: . . . another winning effort from Joe Marconi, the master of marketing pragmatism. -- Joe Cappo, Senior Vice President, International Crain Communications, Inc.
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Reseña del editor
Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining publicity to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging photos, events, speeches, and benefits. This book is a must-have for savvy media professionals and PR novices alike. Praise for other titles by Joe Marconi: For Crisis Marketing: When Bad Things Happen to Good Companies: Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book. -- Christopher Forbes, Vice Chairman, Forbes magazine For Image Marketing: Using Public Perceptions to Attain Business Objectives: . . . another winning effort from Joe Marconi, the master of marketing pragmatism. -- Joe Cappo, Senior Vice President, International Crain Communications, Inc.
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The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization
Publicado por
Ntc Pub Group, 1999
ISBN 10: 0844200905
ISBN 13: 9780844200903
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Librería: Pomfret Street Books, Carlisle, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Soft cover. Condición: Near Fine. Binding Tight Pages Clean Light Edge Wear. Book. Nº de ref. del artículo: 097204
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The Complete Guide to Publicity : Maximize Visibility for Your Product, Service or Organization
Publicado por
Ntc Pub Group, 1999
ISBN 10: 0844200905
ISBN 13: 9780844200903
Antiguo o usado
Tapa dura
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 3568540-75
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The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization
Librería: THEVILLAGEBOOKSTORE, Fall River, MA, Estados Unidos de America
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Hardcover. Condición: New. HC. Nº de ref. del artículo: 53M000000S9A
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The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization
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Hardcover. Condición: New. HARDCOVER, BRAND NEW COPY, Black Leather Cover (No Jacket), Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Nº de ref. del artículo: 9001399
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