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Sinopsis
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues - attracting funding and customers by focusing on specific needs. But where and how do you start? Drawing on the authors' many decades of experience in marketing and as librarians and trustees, ""Blueprint for Your Library Marketing Plan"" offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: lay the groundwork through strategic planning and data collection; write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library; use marketing planning to create and position new and existing services and programs; and implement and track the plan then evaluate results. Reproducible forms and worksheets, Quick Start Tips, strategies, and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide.
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Acerca del autor
Patricia H. Fisher, an independent marketing and PR consultant, enjoyed 15 years as product manager with Verizon Communications. She has served in leadership and trustee positions for Baltimore County Public Library, Maryland Library Association, ALTA, and ALA. She is currently working toward her MLS at the College of Information Studies at the University of Maryland. Marseille M. Pride is library director at Washington Bible College/Capital Bible Seminary. Formerly Public Library Consultant with the Maryland State Department of Education, she has been a consultant to nonprofit organizations and served as college and university reference librarian. She earned her MLS from the University of Maryland. Ellen G. Miller, MSLS, assisted on the project. Currently president of her own consulting firm, she has been a library staff member, Trustee and Friend of the Library. She was founding president of the Kansas Library Trustee Association and served on the board of ALTA.
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Blueprint for Your Library Marketing Plan
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ALA Editions, 2009
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Blueprint for Your Library Marketing Plan : A Guide to Help You Survive and Thrive
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Blueprint for Your Library Marketing Plan : A Guide to Help You Survive And Thrive
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Blueprint for Your Library Marketing Plan A Guide to Help You Survive and Thrive
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers a step-by-step program to get any library up to speed with minimal angst. This work aims to help librarians: lay the groundwork through strategic planning and data collection write the plan, including targeting the market, defining services, setting. Nº de ref. del artículo: 447092601
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Blueprint for Your Library Marketing Plan
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