Creating the Customer-driven Library: Building on the Bookstore Model - Tapa blanda

American Library Association

 
9780838908884: Creating the Customer-driven Library: Building on the Bookstore Model
Tapa blanda
ISBN 10: 0838908888 ISBN 13: 9780838908884
Editorial: ALA Editions, 2004

Sinopsis

How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to: Offer accessible, customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to ""Become better than a bookstore,"" even without a hefty budget.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

"Libraries are focused not on making money but on making a difference... What we as librarians have to offer is indeed precious. Because it can make a difference to so many people, we must do a better job of spreading the word. That is what this book is all about." - Jeannette Woodward"

Reseña del editor

How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to: Offer accessible, customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to ""Become better than a bookstore,"" even without a hefty budget.

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Editorial
ALA Editions
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0838908888
ISBN 13 
9780838908884
Encuadernación
Tapa blanda
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania

Otras ediciones populares con el mismo título

9788170005629: Creating the Customer Driven Library

Edición Destacada

ISBN 10:  8170005620 ISBN 13:  9788170005629
Editorial: Ess Ess Publications, 2010
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