Essentials of Public Relations Management - Tapa blanda

Lordan, Edward J; Lordan, Edward J.

 
9780830415946: Essentials of Public Relations Management
Tapa blanda
ISBN 10: 0830415947 ISBN 13: 9780830415946
Editorial: Rowman & Littlefield Publishers, 2003

Sinopsis

For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics.

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Acerca del autor

Edward J. Lordan is assistant professor of communication studies who teaches public relations at West Chester University. He is an active member of the Association for Education Journalism and Mass Communication (AEJMC) and the Public Relations Society of America (PRSA).

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Rowman & Littlefield Publishers
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0830415947
ISBN 13 
9780830415946
Encuadernación
Tapa blanda
Número de páginas
190
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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