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Printing Estimating: Costing Methods for Digital and Traditional Graphic Imaging - Tapa dura

Ruggles, Philip Kent

 
9780827364394: Printing Estimating: Costing Methods for Digital and Traditional Graphic Imaging

Sinopsis

A practical guide to the scope and function of printing estimating, this book shows how to estimate, cost, and price today s printing technology for both digital and traditional graphic methods. Professional print buyers will gain insight into print order processing, buyouts, customer-supplied job components, and print buyer issues. Develop a system with Printing Estimating 4E for improved cost controls, financially realistic production techniques and enhanced company profitability throughout the industry.

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Reseña del editor

With a thorough approach, this book walks the reader through each variable and how to apply them to the print estimate. Estimating paper, ink, electronic prepress, outsourcing, sheetfed, web, computer management systems, marketing, selling and pricing for profitability as well as information resources are vital topics to today's printing estimator and are all covered in great detail. Examples are used throughout to illustrate the methods discussed.

Biografía del autor

Philip Ruggles is a professor at California Polytechnic State University in San Luis Obispo.

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