With a thorough approach, this book walks the reader through each variable and how to apply them to the print estimate. Estimating paper, ink, electronic prepress, outsourcing, sheetfed, web, computer management systems, marketing, selling and pricing for profitability as well as information resources are vital topics to today's printing estimator and are all covered in great detail. Examples are used throughout to illustrate the methods discussed.
"Sinopsis" puede pertenecer a otra edición de este libro.
With a thorough approach, this book walks the reader through each variable and how to apply them to the print estimate. Estimating paper, ink, electronic prepress, outsourcing, sheetfed, web, computer management systems, marketing, selling and pricing for profitability as well as information resources are vital topics to today's printing estimator and are all covered in great detail. Examples are used throughout to illustrate the methods discussed.
Philip Ruggles is a professor at California Polytechnic State University in San Luis Obispo.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
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Librería: GoldBooks, Denver, CO, Estados Unidos de America
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