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Sinopsis
Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, "Tourism Distribution Channels" brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.
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Acerca del autor
Dimitrios Buhalis is a senior lecturer in Tourism at the University of Surrey. He was formerly at the University of Westminster. Eric Laws is Visiting Professor at Queensland University.
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