Artículos relacionados a Lettering and Logotypes (Artists Library)

Lettering and Logotypes (Artists Library) - Tapa blanda

Parramon, J.M.

 
9780823027521: Lettering and Logotypes (Artists Library)
Tapa blanda
ISBN 10: 082302752X ISBN 13: 9780823027521
Editorial: Watson-Guptill Publications Inc.,U.S., 1991

Sinopsis

An overview of the history of handwriting and graphic lettering, from the earliest written language to typesetting used in creative, modern graphic design. The development of printing is outlined as well, from Gutenberg and Jenson to the present, followed by a comparative study of Gothic, Roman and Latin letter types. Logotypes are examined as a medium of communication. The author looks at the technical requirements of logos, their use as images, and how these images are associated with corporate and brand names. The survey includes discussions of phototypesetting and laser printing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

An overview of the history of handwriting and graphic lettering, from the earliest written language to typesetting used in creative, modern graphic design. The development of printing is outlined as well, from Gutenberg and Jenson to the present, followed by a comparative study of Gothic, Roman and Latin letter types. Logotypes are examined as a medium of communication. The author looks at the technical requirements of logos, their use as images, and how these images are associated with corporate and brand names. The survey includes discussions of phototypesetting and laser printing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Watson-Guptill Publications Inc.,U.S.
Año de publicación
1991
Idioma
Inglés
ISBN 10 
082302752X
ISBN 13 
9780823027521
Encuadernación
Tapa blanda
Número de páginas
112
Editor
Shefts S.
Contacto del fabricante
no disponible
Persona responsable
no disponible