Introduces the basic design principles used by professional graphic artists. Separate chapters address the specific considerations of designing for print, advertising, packaging, signage, exhibition, the internet, and multimedia. The authors, who teach graphic design in England, review the software packages and production methods involved. Color illustrations are provided throughout the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Introduces the basic design principles used by professional graphic artists. Separate chapters address the specific considerations of designing for print, advertising, packaging, signage, exhibition, the internet, and multimedia. The authors, who teach graphic design in England, review the software packages and production methods involved. Color illustrations are provided throughout the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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