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Building Commitment to Reform Through Strategic Communication: The Five Key Decisions (World Bank Training) - Tapa blanda
Sinopsis
Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty. The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.
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Reseña del editor
Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty. The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.
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Building Commitment to Reform Through Strategic Communication
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Building Commitment to Reform Through Strategic Communication: The Five Key Decisions (World Bank Training)
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World Bank Group Publications 2009-10-02, 2009
ISBN 10: 0821376217
ISBN 13: 9780821376218
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Building Commitment to Reform through Strategic Communication: The Five Key Decisions (World Bank Training Series)
Publicado por
World Bank Publications, 2009
ISBN 10: 0821376217
ISBN 13: 9780821376218
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Building Commitment to Reform through Strategic Communication: The Five Key Decisions
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Building Commitment to Reform through Strategic Communication: The Five Key Decisions
Publicado por
World Bank Publications, 2009
ISBN 10: 0821376217
ISBN 13: 9780821376218
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Building Commitment to Reform Through Strategic Communication : The Five Key Decisions
Publicado por
World Bank Publications Okt 2009, 2009
ISBN 10: 0821376217
ISBN 13: 9780821376218
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Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Taschenbuch. Condición: Neu. Neuware - Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals. The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders' perspectives on the reforms, which influence stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative--for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives--from policy reform, to country and donor partnership agreements, to sectoral reforms. Tested and used in learning interventions across cultures, regions, and sectors, the tool has been used successfully by teams in government, nongovernmental organizations, the business sector, and donor agencies. The book will be of great interest to readers working in all of these areas. Nº de ref. del artículo: 9780821376218
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Caba¿ero-Verzosa, C: Building Commitment to Reform through
Publicado por
World Bank Group Publications, 2009
ISBN 10: 0821376217
ISBN 13: 9780821376218
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Librería: moluna, Greven, Alemania
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Condición: New. Provides a management decision-making tool for developing a communication strategy for reforms. This book features an approach that has been used face-to-face in workshops as well as through educational technologies such as computer-based modules.Kl. Nº de ref. del artículo: 595066509
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Building Commitment to Reform through Strategic Communication
Publicado por
World Bank Group Publications, 2009
ISBN 10: 0821376217
ISBN 13: 9780821376218
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Building Commitment to Reform through Strategic Communication
Publicado por
World Bank Group Publications, 2009
ISBN 10: 0821376217
ISBN 13: 9780821376218
Antiguo o usado
Tapa blanda
Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Nº de ref. del artículo: 4477511/202
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