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Global Capital, Local Culture: Transnational Media Corporations in China: 16 (Popular Culture and Everyday Life) - Tapa blanda
Sinopsis
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
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The Author: Anthony Y.H. Fung is an associate professor in the School of Journalism and Communication at the Chinese University of Hong Kong. He received his Ph.D. from the School of Journalism and Mass Communication at the University of Minnesota. His research interests include political economy of transnational media corporations, popular culture, and cultural studies.
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Global Capital, Local Culture : Transnational Media Corporations in China
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Lang AG International Academic Publishers, Peter, 2008
ISBN 10: 082049500X
ISBN 13: 9780820495002
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Global Capital, Local Culture: Transnational Media Corporations in China (Volume 16)
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Peter Lang Publishing Inc, 2008
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ISBN 13: 9780820495002
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Condición: Good. Volume 16. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780820495002. Nº de ref. del artículo: 9487002
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Global Capital, Local Culture : Transnational Media Corporations in China
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Lang AG International Academic Publishers, Peter, 2008
ISBN 10: 082049500X
ISBN 13: 9780820495002
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Tapa blanda
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Global Capital, Local Culture
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Peter Lang, Peter Lang Jul 2008, 2008
ISBN 10: 082049500X
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China. 236 pp. Englisch. Nº de ref. del artículo: 9780820495002
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Global Capital, Local Culture : Transnational Media Corporations in China
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Peter Lang, Peter Lang, 2008
ISBN 10: 082049500X
ISBN 13: 9780820495002
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China. Nº de ref. del artículo: 9780820495002
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Global Capital, Local Culture
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Via. Nº de ref. del artículo: 121394620
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Global Capital, Local Culture
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Peter Lang, Peter Lang Jul 2008, 2008
ISBN 10: 082049500X
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Taschenbuch. Condición: Neu. Neuware -This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China. 236 pp. Englisch. Nº de ref. del artículo: 9780820495002
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Global Capital, Local Culture: Transnational Media Corporations in China (Popular Culture and Everyday Life)
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Peter Lang Inc., International A, 2008
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ISBN 13: 9780820495002
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Global Capital, Local Culture | Transnational Media Corporations in China
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Taschenbuch. Condición: Neu. Global Capital, Local Culture | Transnational Media Corporations in China | Anthony Y. H. Fung | Taschenbuch | Englisch | 2008 | Peter Lang | EAN 9780820495002 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. Nº de ref. del artículo: 125357241
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Global Capital, Local Culture: Transnational Media Corporations in China (Popular Culture and Everyday Life)
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ISBN 10: 082049500X
ISBN 13: 9780820495002
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