Magazines: A Complete Guide to the Industry: 2 (Media Industries) - Tapa dura

Rhoades, Shirrel; Sumner, David E.

 
9780820488356: Magazines: A Complete Guide to the Industry: 2 (Media Industries)
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ISBN 10: 0820488356 ISBN 13: 9780820488356
Editorial: Peter Lang, 2006

Sinopsis

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the "micro" view – individual magazines – to the "macro" view – industry trends, history, and issues – this book contains chapters on how to launch a new magazine and write a business plan. Magazines : A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses ; entrepreneurs who want to launch a new magazine ; or magazine staff members who are new to the industry.

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Acerca del autor

The Authors: David E. Sumner is Professor of Journalism and head of the nationally recognized magazine program at Ball State University in Muncie, Indiana, where he has taught since 1990. He is the co-author of Feature and Magazine Writing: Action, Angle and Anecdotes (2005) and the author of Graduate Programs in Journalism and Mass Communication (1996).
Shirrel Rhoades has held executive positions with Reader's Digest, Ladies' Home Journal, Redbook, Harper's, Scholastic, and Marvel Entertainment. He taught magazine management for seventeen years at New York University's Center for Publishing, and he continues to consult in the magazine industry.

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Editorial
Peter Lang
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0820488356
ISBN 13 
9780820488356
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
211
Contacto del fabricante
r.boehm-korff@peterlang.com
r.boehm-korff@peterlang.com

Gontardstraße 11
Berlin
10178
Alemania

Otras ediciones populares con el mismo título

9780820476179: Magazines: A Complete Guide to the Industry (2) (Media Industries)

Edición Destacada

ISBN 10:  082047617X ISBN 13:  9780820476179
Editorial: Peter Lang Inc., International A..., 2006
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