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Branded Conservatives: How the Brand Brought the Right from the Fringes to the Center of American Politics: 12 (Politics, Media, and Popular Culture) - Tapa blanda
Sinopsis
This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
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Acerca del autor
The Author: Kenneth M. Cosgrove is Assistant Professor of Government at Suffolk University in Boston, Massachusetts. He holds a Ph.D. in American politics from the University of Oklahoma. Dr. Cosgrove has been an American Political Science Association Congressional Fellow and a Carl Albert Fellow. His research interests include political marketing in the United States, social movements, and legislatures.
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Branded Conservatives: How the Brand Brought the Right from the Fringes to the Center of American Politics (Politics, Media, and Popular Culture)
Publicado por
Peter Lang Inc., International A, 2007
ISBN 10: 0820474657
ISBN 13: 9780820474656
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Librería: suffolkbooks, Center moriches, NY, Estados Unidos de America
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Branded Conservatives : How the Brand Brought the Right from the Fringes to the Center of American Politics
Publicado por
Lang AG International Academic Publishers, Peter, 2007
ISBN 10: 0820474657
ISBN 13: 9780820474656
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Tapa blanda
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 1003679-20
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Branded Conservatives
Publicado por
Peter Lang Ltd. International Academic Publishers Apr 2007, 2007
ISBN 10: 0820474657
ISBN 13: 9780820474656
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing. 364 pp. Englisch. Nº de ref. del artículo: 9780820474656
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Branded Conservatives : How the Brand Brought the Right from the Fringes to the Center of American Politics
Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing. Nº de ref. del artículo: 9780820474656
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Branded Conservatives
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated th. Nº de ref. del artículo: 120864120
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Branded Conservatives
Publicado por
Peter Lang, Peter Lang Apr 2007, 2007
ISBN 10: 0820474657
ISBN 13: 9780820474656
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 376 pp. Englisch. Nº de ref. del artículo: 9780820474656
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Branded Conservatives | How the Brand Brought the Right from the Fringes to the Center of American Politics
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Taschenbuch. Condición: Neu. Branded Conservatives | How the Brand Brought the Right from the Fringes to the Center of American Politics | Kenneth M. Cosgrove | Taschenbuch | Englisch | 2007 | Peter Lang | EAN 9780820474656 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. Nº de ref. del artículo: 101982501
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