Lights, Camera, Campaign!: Media, Politics, and Political Advertising (11) (Popular Politics and Governance in America) - Tapa blanda

 
9780820468310: Lights, Camera, Campaign!: Media, Politics, and Political Advertising (11) (Popular Politics and Governance in America)
Tapa blanda
ISBN 10: 0820468312 ISBN 13: 9780820468310
Editorial: Peter Lang Inc., International Academic Publishers, 2004

Sinopsis

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

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Acerca del autor

The Editor: David A. Schultz is Professor in the Graduate School of Public Administration and Management at Hamline University. Professor Schultz also holds appointments in the Hamline University Department of Criminal Justice and Forensic Science, as well as at the law schools of Hamline University, University of Minnesota, and University of St. Thomas. He is the author of 16 books and over 40 articles on American politics, with his most recent publications including Encyclopedia of Public Administration and Public Policy (2003); Social Capital: Critical Perspectives on Community and Bowling Alone (2002); Money, Politics, and Campaign Finance Reform Law in the States (2002); and It's Show Time! Media, Politics, and Popular Culture (2000).

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Editorial
Peter Lang Inc., International Academic Publishers
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0820468312
ISBN 13 
9780820468310
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
344
Editor
Schultz David A.
Contacto del fabricante
r.boehm-korff@peterlang.com
r.boehm-korff@peterlang.com

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