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Culture Incorporated: Museums, Artists, and Corporate Sponsorships - Tapa blanda

Rectanus, Mark W.

 
9780816638529: Culture Incorporated: Museums, Artists, and Corporate Sponsorships
Tapa blanda
ISBN 10: 0816638527 ISBN 13: 9780816638529
Editorial: University of Minnesota Press, 2002

Sinopsis

An exposÉ of the hidden costs of corporate funding of the arts

Photographer Annie Leibowitz collaborates with American Express on a portrait exhibition. Absolut Vodka engages artists for their advertisements. Philip Morris mounts an "Arts Against Hunger" campaign in partnership with prominent museums. Is it art or PR, and where is the line that separates the artistic from the corporate? According to Mark Rectanus, that line has blurred. These mergers of art, business, and museums, he argues, are examples of the worldwide privatization of cultural funding.

In Culture Incorporated, Rectanus calls for full disclosure of corporate involvement in cultural events and examines how corporations, art institutions, and foundations are reshaping the cultural terrain. In turn, he also shows how that ground is destabilized by artists subverting these same institutions to create a heightened awareness of critical alternatives.

Rectanus exposes how sponsorship helps maintain social legitimation in a time when corporations are the target of significant criticism. He provides wide-ranging examples of artists and institutions grappling with corporate sponsorship, including artists’s collaboration with sponsors, corporate sponsorship of museum exhibitions, festivals, and rock concerts, and cybersponsoring. Throughout, Rectanus analyzes the convergence of cultural institutions with global corporate politics and its influence on our culture and our communities.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Mark W. Rectanus is professor of German at Iowa State University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
University of Minnesota Press
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0816638527
ISBN 13 
9780816638529
Encuadernación
Tapa blanda
Número de páginas
312
Contacto del fabricante
no disponible
Persona responsable
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
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