Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan (Routledge Interpretive Marketing Research) - Tapa dura

Wohlfeil, Markus

 
9780815387275: Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan (Routledge Interpretive Marketing Research)
Tapa dura
ISBN 10: 081538727X ISBN 13: 9780815387275
Editorial: Routledge, 2018

Sinopsis

The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-depth insider study of a consumer’s obsession with an actress, the book provides unique insights into the celebrity fan relationship and its meaning for the consumer in everyday life. While this book is primarily located in consumer research, it will appeal to an interdisciplinary audience from marketing, consumer behaviour, film studies, media studies and sociology.

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Acerca del autor

Markus Wohlfeil is a Lecturer in Marketing in the Marketing and Retail Division at the University of Stirling, UK. Previously, he has also been a Lecturer in Marketing at the University College Cork and the University of East Anglia, UK. As a self-confessed film buff and devoted fan, his research interests are in the fields of celebrity fandom, the experiential consumption of films, film marketing and the film industry in general.

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Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
081538727X
ISBN 13 
9780815387275
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
216
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780367667146: Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan (Routledge Interpretive Marketing Research)

Edición Destacada

ISBN 10:  0367667142 ISBN 13:  9780367667146
Editorial: Routledge, 2020
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