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Current Research on Gender Issues in Advertising - Tapa dura

 
9780815380207: Current Research on Gender Issues in Advertising
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ISBN 10: 0815380208 ISBN 13: 9780815380207
Editorial: Routledge, 2018

Sinopsis

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles.

This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

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Acerca del autor

Yorgos C. Zotos is Professor Emeritus of Applied Communication in the Faculty of Communication and Media Studies at Cyprus University of Technology, Cyprus.

Stacy Landreth Grau is Professor of Marketing Practice in the Neeley School of Business at Texas Christian University, USA.

Charles R. Taylor is the John A. Murphy Professor of Marketing at Villanova University, USA. He is also the Editor-in-Chief of the International Journal of Advertising.

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Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
0815380208
ISBN 13 
9780815380207
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
146
Editor
Zotos Yorgos, Grau Stacy, Taylor Charles R.
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania