The Role of Design in International Competitiveness (Routledge Library Editions: Industrial Economics) - Tapa blanda

Libro 4 de 20: Routledge Library Editions: Industrial Economics

Ughanwa, D.O.; Baker, M.J.

 
9780815370864: The Role of Design in International Competitiveness (Routledge Library Editions: Industrial Economics)
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ISBN 10: 0815370865 ISBN 13: 9780815370864
Editorial: Routledge, 2019

Sinopsis

Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.

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Acerca del autor

D.O. Ughanwa, M.J. Baker

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2019
Idioma
Inglés
ISBN 10 
0815370865
ISBN 13 
9780815370864
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
394
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780815370857: The Role of Design in International Competitiveness: 29 (Routledge Library Editions: Industrial Economics)

Edición Destacada

ISBN 10:  0815370857 ISBN 13:  9780815370857
Editorial: Routledge, 2018
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