Multimodality and Identity - Tapa dura

Van Leeuwen, Theo

 
9780815349044: Multimodality and Identity
Tapa dura
ISBN 10: 0815349041 ISBN 13: 9780815349044
Editorial: Routledge, 2021

Sinopsis

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films.

Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication.

Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

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Acerca del autor

Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics, Discourse and Practice: New Tools for Critical Discourse Analysis; and Reading Images (with Gunther Kress).

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Editorial
Routledge
Año de publicación
2021
Idioma
Inglés
ISBN 10 
0815349041
ISBN 13 
9780815349044
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
180
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780815349051: Multimodality and Identity

Edición Destacada

ISBN 10:  081534905X ISBN 13:  9780815349051
Editorial: Routledge, 2021
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