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Celebration of Fools - An Inside Look at the Rise and Fall of JCPenney - Tapa dura

Hare

 
9780814471593: Celebration of Fools - An Inside Look at the Rise and Fall of JCPenney
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ISBN 10: 0814471595 ISBN 13: 9780814471593
Editorial: McGraw-Hill Education, 2004

Sinopsis

Celebration of Fools is an insider’s look at the rise and fall of Penney’s remarkable history, charting the people and events behind this American institution

As entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters including the heroine, the highest-ranking woman at the company, the book takes readers through a number of settings, from the company’s humble mid-western roots to the excesses of lush corporate headquarters.

Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Bill Hare (City, ST) has won numerous awards in advertising, and for 15 years worked as a speechwriter for senior executive in Fortune 500 companies, including two CEOS at JCPenney.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0814471595
ISBN 13 
9780814471593
Encuadernación
Tapa dura
Número de páginas
304
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781422360408: Celebration of Fools: An Inside Look at the Rise and Fall of JC Penney

Edición Destacada

ISBN 10:  1422360407 ISBN 13:  9781422360408
Editorial: Amacom, 1905
Tapa dura