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Compressing the Product Development Cycle - Tapa dura

Slade, Bernard N.

 
9780814450062: Compressing the Product Development Cycle

Sinopsis

Written in non-technical language, this text analyzes the principle reasons for America's long development cycles, explores the factors that drive the product cycle, and proposes practical steps to shorten the product's path to market.

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Reseña del editor

Written in non-technical language, this text analyzes the principle reasons for America's long development cycles, explores the factors that drive the product cycle, and proposes practical steps to shorten the product's path to market.

Reseña del editor

Written in non-technical language for executives in manufacturing, engineering, marketing, and R&D, this book discusses the factors crucial in accelerating the pace of new product development and increasing the quality, marketability, and competitiveness of new products. It traces a "critical path" of stages in the product cycle where companies must concentrate their resources to be able to compete in the global market. Includes case studies. Charts; graphs.

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