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Sinopsis
Eighty percent of all sales are made by just twenty percentof sales people. What’s surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible.
In this compact and convenient guide, sales trainer extraordinaire Brian Tracy reveals how anyone can get that winning edge. He shares 21 tried-and-true techniques to:
- Set clear goals and achieve them
- Develop a sense of urgency and make every minute count
- Stay motivated
- Know your products inside and out
- Analyze your competition
- Identify competitive advantage
- Develop your sales strategy
- Find and quickly qualify prospects
- Create rapport early and build trust
- Understand the three keys to persuasion
- Master the elements of an effective presentation
- Use the power of suggestion
- Establish ‘megacredibility’
- Overcome the six major objections
- Ask for action
- Advance your career by following up
Packed with proven strategies and priceless insights, this handy little book will help you take your sales game to unprecedented new heights.
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
De la contraportada
In any company, it's the top 20 percent of salespeople who make 80 percent of all sales. They excel by performing just a little better in certain critical areas . . . and so can you--if you're willing to learn. You too can earn more money and gain greater career satisfaction than you've ever dreamed.
In this compact guide, sales master Brian Tracy reveals how to get that winning edge, with 21 tried-and-true ways to:
Set clear goals and make every minute count * Know your products inside and out * Identify competitive advantage * Find and quickly qualify prospects * Create rapport early and build trust * Understand the three keys to persuasion * Create an effective presentation * Establish "megacredibility" * Overcome the six major objections * Ask for action
Packed with proven techniques, this little book will take your sales game to unprecedented heights.
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Sales Success (The Brian Tracy Success Library)
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