Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.
From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 2,78
A Estados Unidos de America
Descripción Hardcover. Condición: new. Brand New Copy. Nº de ref. del artículo: BBB_new0814434991
Descripción Hardcover. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0814434991
Descripción Hardcover. Condición: new. New. Nº de ref. del artículo: Wizard0814434991
Descripción Hardcover. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0814434991
Descripción Condición: new. Nº de ref. del artículo: FrontCover0814434991
Descripción Hardcover. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon0814434991
Descripción Condición: new. First. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Nº de ref. del artículo: PSN0814434991