Managing Brand You. 7 Steps to Creating Your Most Successful Self - Tapa dura

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Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.

Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.

De la contraportada

As a new manager, you've got your work more than cut out for you: all new skills to learn, different personalities to deal with, and greater responsibilities to fulfill. The New Manager’s Tool Kit arms you with the fast, practical advice you need to:

increase productivity • unlock hidden talent in your people  • work with different types of employees • communicate effectively with your reports • diagnose problems • coach good or problematic employees • turn on teamwork • avoid burnout • eliminate conflict • and even nurture the next generation of managers!

You'll learn how to understand and work with fundamental personal and interpersonal components of your job including attitude, assertiveness, and managing stress and anger. You'll also discover powerful techniques for mentoring and motivating employees, optimizing performance, and encouraging positive and productive communication. In addition, the book covers issues of special relevance to today's workplace, such as retention, diversity, rapid or unexpected change, different generations in the workforce, disabilities, harassment, workplace violence, and more.

Ranging from basic skills to those more advanced, The New Manager’s Tool Kit helps you take on the many challenges of management without missing a beat, offering you advice, encouragement, and practical, no-nonsense methods for immediately succeeding in your new role.

“Useful at every level of an organization, it is a practical and comprehensive guide to becoming a skilled manager of people.”

—Peter Schwartz, Chairman, Monitor Global Business Network, and author of The Art of the Long View

Don & Sheryl Grimme are co-owners of GHR Training Solutions. They train companies and government agencies, including Pfizer, AOL, Nestle-Purina, NASA, and the Veterans Administration, and speak at national conferences. Based in South Florida, the Grimmes travel throughout the U.S. to deliver their training and speaking services.