Generating Buy-In: Mastering the Language of Leadership - Tapa blanda

Walton, Mark S.

 
9780814409053: Generating Buy-In: Mastering the Language of Leadership
Tapa blanda
ISBN 10: 0814409059 ISBN 13: 9780814409053
Editorial: Amacom, 2006

Sinopsis

The ability to influence people’s thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.

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Reseña del editor

"The power not just to persuade, but to inspire. ""Anyone interested in influencing fellow human beings can benefit from this book's wise and practical advice. It's a keeper!"" --William Ury, Harvard Law School, Coauthor of the best-selling Getting to Yes The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. ""This book unlocks secrets top leaders have applied through the ages. Instinctively you know that Mark Walton has hit the bulls-eye, because it feels right in your heart and your gut. Wonderfully simple and effective!"" -- Ron Kirkpatrick, National Manager, Toyota Motor Sales, USA Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!"

Biografía del autor

Mark S. Walton is chairman of the Center for Leadership Communication, a global leadership development enterprise. He has been a Professor of Leadership for the United States Navy and a Senior Lecturer at the Kenan-Flagler Business School at the University of North Carolina. Earlier in his career, he was chief White House correspondent at CNN.

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Editorial
Amacom
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0814409059
ISBN 13 
9780814409053
Encuadernación
Tapa blanda
Número de páginas
128
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780814407882: Generating Buy-in: Mastering the Language of Leadership

Edición Destacada

ISBN 10:  0814407889 ISBN 13:  9780814407882
Editorial: Amacom, 2003
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