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Generating Buy-In: Mastering the Language of Leadership - Tapa blanda

Walton, Mark S.

 
9780814409053: Generating Buy-In: Mastering the Language of Leadership
Tapa blanda
ISBN 10: 0814409059 ISBN 13: 9780814409053
Editorial: Amacom, 2006

Sinopsis

The ability to influence people’s thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.

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Reseña del editor

"The power not just to persuade, but to inspire. ""Anyone interested in influencing fellow human beings can benefit from this book's wise and practical advice. It's a keeper!"" --William Ury, Harvard Law School, Coauthor of the best-selling Getting to Yes The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. ""This book unlocks secrets top leaders have applied through the ages. Instinctively you know that Mark Walton has hit the bulls-eye, because it feels right in your heart and your gut. Wonderfully simple and effective!"" -- Ron Kirkpatrick, National Manager, Toyota Motor Sales, USA Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!"

Biografía del autor

Mark S. Walton is chairman of the Center for Leadership Communication, a global leadership development enterprise. He has been a Professor of Leadership for the United States Navy and a Senior Lecturer at the Kenan-Flagler Business School at the University of North Carolina. Earlier in his career, he was chief White House correspondent at CNN.

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Editorial
Amacom
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0814409059
ISBN 13 
9780814409053
Encuadernación
Tapa blanda
Número de páginas
128
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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