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The Power of Strategy Innovation - A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities - Tapa dura

Johnston

 
9780814407684: The Power of Strategy Innovation - A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

Sinopsis

Innovation and strategic planning are not mutually exclusive - they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth.

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Acerca del autor

Robert E. Johnston, Jr. (Sharon, MA) and J. Douglas Bate (North Andover, MA) are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.

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