The e-commerce Question and Answer Book: A Survival Guide for Business Managers - Tapa blanda

Rosen, Anita

 
9780814405253: The e-commerce Question and Answer Book: A Survival Guide for Business Managers
Tapa blanda
ISBN 10: 0814405258 ISBN 13: 9780814405253
Editorial: Amacom, 2000

Sinopsis

This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.

Reseña del editor

Everyone in business knows the Internet is the fastest -- and fastest-growing -- way to sell and buy just about anything. But most people don't know how to actually use this tool to their competitive advantage.

What exactly is electronic commerce? Are on-line transactions secure? How do you capture customers' sales patterns? How do you provide mass customization? Now marketers, managers, salespeople, entrepreneurs, and others can find fast answers to every pressing question and nagging concern about the world of electronic commerce.

This practical question-and-answer guide quickly and concisely explains how to: Integrate e-commerce into a business strategy
-- Understand the technology
-- Identify key opportunities for a business
-- devise an e-commerce implementation plan
-- Successfully create and market a site, and much more.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Amacom
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0814405258
ISBN 13 
9780814405253
Encuadernación
Tapa blanda
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
no disponible

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9780814471548: The E-Commerce Question & Answer Book

Edición Destacada

ISBN 10:  0814471544 ISBN 13:  9780814471548
Editorial: Amacom, 2002
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