By the Numbers: Using Facts and Figures to Get Your Projects, Plans and Ideas Approved - Tapa blanda

Reseña del editor

This is a guide on how to research, select and use numbers to sell a new product idea or a new venture. It also details how to build alliances with key players, build a broad base support, and design a presentation to appeal to a specific audience.

Reseña del editor

Great ideas don't simply sell themselves. They have lo be backed up by numbers -- initial investment cost estimates, marketing numbers, production costs, projected revenues, etc. Without this information, nobody in their fight mind will give the go-ahead -- or fork over any funding.

By the Numbers is a step-by-step guide on how to research, select, and use numbers to sell a new idea or venture. It shows readers how to: gather all the information, facts, and figures needed to win approval for their plan -- create a compelling business case tailored to best represent their idea -- make the numbers work for them, and more.

But that's not all. By the Numbers also advises readers on the "people" side of selling their idea -- detailing how to build alliances with key players, build a broad base of support, design their presentation to appeal to a specific audience, and give a flawless performance that's guaranteed to make the sale.