Michael Hruby encourages readers to get technology "under your business" and asserts that this will do far more to boost sales, lift profits and keep a business competitive.
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TechnoLeverage shows you how to create new profit centers through insights that customers would never have dreamed of. It demonstrates, with detailed case histories, how a technological breakthrough can pull a company - even an entire industry - back from the brink of disaster when the costs of doing business become lethal. And it shows how to manage technology so that quick delivery and efficiency of operations become inevitable side products. Here are the principles, strategies, and actions successful companies use to get full value and extraordinary profits out of technology.
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