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Sinopsis
"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki!
Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest.
In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."
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Acerca del autor
KENNETH ROLNICKI (Chicago, IL) is president of On Line Computers, a computer reseller. He has over 30 years of channel management experience, and nine years of experience as a seminar leader, teacher, and consultant.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Managing Channels of Distribution
Librería: NW Book Rescue, Hubbard, OR, Estados Unidos de America
Calificación del vendedor: 2 de 5 estrellas
hardcover. Condición: Good. Good clean copy. Minimal signs of wear. Nº de ref. del artículo: SFRC-20260420-0030-4.4M-U1768
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
Publicado por
HarperCollins Focus, 1998
ISBN 10: 0814403352
ISBN 13: 9780814403358
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Nº de ref. del artículo: 00103170703
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
Publicado por
HarperCollins Focus, 1998
ISBN 10: 0814403352
ISBN 13: 9780814403358
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Nº de ref. del artículo: 00103127752
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Managing Channels of Distribution
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Amacom Books (edition 50665th), 1998
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ISBN 13: 9780814403358
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Hardcover. Condición: Very Good. 50665th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 0814403352-11-6
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Managing Channels of Distribution
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Amacom Books, 1998
ISBN 10: 0814403352
ISBN 13: 9780814403358
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Librería: HPB Inc., Dallas, TX, Estados Unidos de America
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hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_467460461
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Managing Channels of Distribution
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Amacom Books, 1998
ISBN 10: 0814403352
ISBN 13: 9780814403358
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
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Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0814403352I4N01
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Managing Channels of Distribution : The Marketing Executive's Complete Guide
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 4634335-6
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Managing Channels of Distribution : The Marketing Executive's Complete Guide
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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Condición: Fine. 1 Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 56381835-75
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
Publicado por
HarperCollins Focus, 1998
ISBN 10: 0814403352
ISBN 13: 9780814403358
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Very Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Nº de ref. del artículo: CIN0814403352VG
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EUR 7,74
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Imagen de archivo
Managing Channels of Distribution: The Marketing Executive's Complete Guide
Publicado por
HarperCollins Focus, 1998
ISBN 10: 0814403352
ISBN 13: 9780814403358
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Nº de ref. del artículo: CIN0814403352G
Comprar usado
EUR 7,74
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