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Northbound Train: Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization - Tapa dura

Albrecht, Karl

 
9780814402337: Northbound Train: Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization
Tapa dura
ISBN 10: 081440233X ISBN 13: 9780814402337
Editorial: Amacom, 1994

Sinopsis

Albrecht argues there is an "identity crisis" epidemic in the business world. Pressured by changes in customers, in technology, in business structures, and in global trade, organisations are struggling to sift through the factors, define themselves, and make a profit in the process. This book presents a thought-stirring process for how to develop a vision and a direction for a company and how to communicate that vision in a compelling way to everyone in the organisation. Readers learn how to develop a "strategic success model" made up of: vision and mission statement; core values; a competitive strategy; a unified concept for creating customer value; and a distillation of these elements to a few critical focus areas. "Who are we? What are our real aims? What value do we create?" This book should help provide the answers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Albrecht argues there is an "identity crisis" epidemic in the business world. Pressured by changes in customers, in technology, in business structures, and in global trade, organisations are struggling to sift through the factors, define themselves, and make a profit in the process. This book presents a thought-stirring process for how to develop a vision and a direction for a company and how to communicate that vision in a compelling way to everyone in the organisation. Readers learn how to develop a "strategic success model" made up of: vision and mission statement; core values; a competitive strategy; a unified concept for creating customer value; and a distillation of these elements to a few critical focus areas. "Who are we? What are our real aims? What value do we create?" This book should help provide the answers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Amacom
Año de publicación
1994
Idioma
Inglés
ISBN 10 
081440233X
ISBN 13 
9780814402337
Encuadernación
Tapa dura
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
no disponible