"The book contains valuable insights for managing innovators." --Fort Worth Star-TelegramFrom the Publisher:
Product innovation is the key to business growth. But many books deal with innovation from the business process view alone, or confuse innovation with creativity. Written by an innovation expert whose products generate more than one billion dollars in annual revenue, "Something Really New" introduces a straightforward but powerful framework for creating exciting new product and service concepts ...simply by asking three essential questions.From an electronic hotel kiosk that provides return airline boarding passes for guests, to something as mundane as the evolution of the toaster, the book provides entertaining, illuminating examples that show how to determine what customer needs aren't being met, using simple methods to arrive at revolutionary conclusions. For example, "What is a product really used for?" The question may seem elementary, but the right answer is far from obvious. This and other key questions demonstrate how readers can move beyond mere market research to get to the root of real innovation Practical and eye-opening, this book shows companies how to take the kind of startling leaps that will leave their competition in the dust.
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Descripción American Management Association. Estado de conservación: New. Nº de ref. de la librería 7935565
Descripción Cambridge University Press, 1999. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: A Rat Pack Mystery - When a rumour spreads that Frank Sinatra's ex-wife, Hollywood Goddess Ava Gardner, was seen in the Sands Hotel & Casino in a state of distress, sleuth Eddie G. is asked to check it out. Eddie tracks her down to LA, where he finds out that Avas afraid she did something horrible . . . and it falls to Eddie to find out exactly what went down. But someones after Ava who means her harm, and soon hes dodging bullets in Vegas in an attempt to keep Ava and himself alive. Nº de ref. de la librería ABE_book_new_0814400329
Descripción AMACOM, 2007. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0814400329
Descripción AMACOM, 2007. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110814400329
Descripción AMACOM, 2007. Hardcover. Estado de conservación: New. New. book. Nº de ref. de la librería F5S2-7-Z-0814400329-6