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Radio's Second Century: Past, Present, and Future Perspectives - Tapa blanda

 
9780813598468: Radio's Second Century: Past, Present, and Future Perspectives
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ISBN 10: 081359846X ISBN 13: 9780813598468
Editorial: Rutgers University Press, 2020

Sinopsis

Winner of the 2022 Broadcast Education Association Book Award

One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.

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Acerca del autor

John Allen Hendricks is department chair and professor of mass communication at Stephen F. Austin State University in Nacogdoches, Texas. He is the author or editor of eleven books, including The Radio Station: Broadcasting, Podcasting, and Streaming and The Palgrave Handbook of Global Radio.

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Editorial
Rutgers University Press
Año de publicación
2020
Idioma
Inglés
ISBN 10 
081359846X
ISBN 13 
9780813598468
Encuadernación
Tapa blanda
Número de páginas
270
Editor
Hendricks John Allen
Contacto del fabricante
no disponible
Persona responsable
no disponible