The Campaign Manager: Running and Winning Local Elections - Tapa blanda

"Quite simply the best organizational tool for anyone seeking political office or working on an issue-based campaign."
?Mara Liasson, National Political Correspondent, NPR

"I can't imagine anyone heading into the campaign trenches without a copy of The Campaign Manager!"
?Daniel M. Shea, Director, Goldfarb Center for Public Affairs and Civic Engagement at Colby College

"A comprehensive guide to all aspects of modern campaigns, from strategy to understanding voter contact techniques, to fundraising, paid and earned media, to get-out-the-vote-drives."
?James A. Thurber, Professor and Director, Center for Congressional and Presidential Studies, American University

"Arguably the most comprehensive, insightful, and useful compendium of local campaign wisdom ever assembled."
?Phil Keisling, former Oregon Secretary of State

"Local Office is where most candidates launch their careers, and is one of the books they should read before jumping in."
?Campaigns and Elections, "Ten Campaign Books Everyone Should Read"

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. The Campaign Manager gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. Significant features of the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.

Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.