Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond - Tapa dura

Seybold, Patricia B.; Marshak, Ronni T.

 
9780812930375: Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
Tapa dura
ISBN 10: 0812930371 ISBN 13: 9780812930375
Editorial: Times Books, 1998

Sinopsis

A high-tech business expert explains how to make the Web an integral part of corporate strategy, offering real-life examples of companies that have successfully incorporated Internet technology, and shares practical strategies on how to increase sales, profits, and customers with the Web. 25,000 first printing. Tour.

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Acerca del autor

<b>Patricia B. Seybold</b> is the founder and CEO of the Boston-based Patricia Seybold Group, a worldwide business and technology consulting firm. Its clients include Ameritech, Arthur Andersen, Clorox, Hewlett Packard, the International Monetary Fund, Microsoft, State Street Bank, and Warburg Pincus.

De la solapa interior

bold is one of the few people with the credentials and experience to write the one book on electronic commerce everyone in business must read. Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infra-structure that seamlessly blends a company's e-commerce initiative with its overall business. <br><br>It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold's guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors. Some examples:<br><br><br>National Semiconductor made huge improvements to its bottom line by <b>targeti

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Editorial
Times Books
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0812930371
ISBN 13 
9780812930375
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
360
Contacto del fabricante
no disponible
Persona responsable
no disponible