An experienced reporter investigates Procter & Gamble, the United States' thirteenth largest company, revealing painful facts about a control-obsessed corporation not afraid to bend the rules for its own benefit. 75,000 first printing. Major ad/promo. Tour.
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Swasy is a staff reporter for The Wall Street Journal. She was responsible for the paper's coverage of Procter & Gamble for three years.From Kirkus Reviews:
Wall Street Journal reporter Swasy was, she tell us, spied upon, followed, and bugged while writing this admirable--if ultimately somewhat disappointing--history of the dark side of Ivory-soap and Tide manufacturer Proctor & Gamble. According to hundreds of interviews Swasy conducted with current and former P&G managers, contractors, and company watchdogs, P&G--a founder of the national brand name and a pillar of Cincinnati civic life since 1837--turns out to be a paranoid corporate strongman obsessed with controlling the lives of its employees and preserving the sacrosanct reputation of its brands. In chapters devoted, respectively, to the single-minded career of CEO Ed Artzt, to racism and sexism at headquarters, to totalitarian demands for worker loyalty, to hushed-up environmental debacles in P&G plants around the nation, and, finally, to the ruthless marketing here and abroad of brands--including Crest, Pampers, Tide, and, most notoriously, Rely tampons (which were responsible for a number of deaths in the toxic-shock syndrome scandal of the 1970's), Swasy thoroughly dismantles P&G's wholesome image. The documentation of various kinds of corporate malfeasance--including the well-publicized but still shocking episode in which P&G persuaded friendly local county law-enforcement officials secretly to search the private phone records of hundreds of P&G employees, looking for calls to Swasy's Pittsburgh phone after an unfavorable story by her appeared in The Wall Street Journal--is heroic. But the cumulative tale isn't shapely enough to stand on its own as a cautionary story, and Swasy is too close to it to ask what it tells us about corporate America today. For all Swasy's careful work, the book finally has a little ring of an author's rant. Must reading, however, for company watchers, P&G shareholders, curious consumers, and citizens of Cincinnati. (Sixteen pages of b&w photographs) -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.
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Descripción Crown. Hardcover. Estado de conservación: New. 0812920600 . Nº de ref. de la librería Z0812920600ZN
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