Artículos relacionados a Marketing and Public Relations for Libraries: Volume...

Marketing and Public Relations for Libraries: Volume 10 (The Library Administration Series) - Tapa blanda

Kies, Cosette

 
9780810846562: Marketing and Public Relations for Libraries: Volume 10 (The Library Administration Series)
Tapa blanda
ISBN 10: 081084656X ISBN 13: 9780810846562
Editorial: Scarecrow Press, 1987

Sinopsis

The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/Pr process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Cosette Kies ( D.L.S., Columbia) is Chair and Professor, Dept. of Library Science, Northern Illinois University. As a library practitioner, she has been involved in public relations and marketing at the local, state, and national level. She has published two previous books on the subject: Problems in Library Public Relations (Bowker, 1974) and Projecting a Positive Image Through Public Relations (ALA/AASL, 1979), as well as writing numerous articles and conducting workshops and classes in various aspects of marketing and public relations.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Scarecrow Press
Año de publicación
1987
Idioma
Inglés
ISBN 10 
081084656X
ISBN 13 
9780810846562
Encuadernación
Tapa blanda
Número de páginas
216
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania