The Reference Other Orientation: An Extension of the Reference Group Concept (Landmarks in Rhetoric and Public Address) - Tapa dura

Sinopsis

First introduced to the literature in 1942 by Herbert Hyman in his famous study "The Psychology of Status," " "the reference group concept has enjoyed extreme popularity and has been employed in a great number of sociological writings, though unevenly and not without criticism of its applicability to many solutions.This new work on the theory carries Hyman s work forward and provides the first synthesis of reference group literature. It may be the definitive work on the subject.To facilitate his synthesis Schmitt employs the term "reference other," " "which he carefully defines and applies to his implementation of the theory. Through emphasizing sociological social psychology, and employing a distinctly theoretical form, the author finds much in the theory that is concretely applicable."

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