Buyer/Consumer Information Processing - Tapa blanda

 
9780807896891: Buyer/Consumer Information Processing
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ISBN 10: 0807896896 ISBN 13: 9780807896891
Editorial: University of North Carolina Press Enduring Editions, 1974

Sinopsis

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Originally published 1974.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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Reseña del editor

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
University of North Carolina Press Enduring Editions
Año de publicación
1974
Idioma
Inglés
ISBN 10 
0807896896
ISBN 13 
9780807896891
Encuadernación
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Número de páginas
440
Editor
Hughes G. David
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780807812358: Buyer/Consumer Information Processing

Edición Destacada

ISBN 10:  0807812358 ISBN 13:  9780807812358
Editorial: The University of North Carolina..., 1974
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